Logo Design & Visual Identity for family law experts

Visual Identity & Logo Design for Kullenwall & Linder – Family Law Experts
Creating a brand identity for a law firm that works closely with people during some of life's most challenging transitions requires a careful balance of professionalism, empathy, and clarity. For Kullenwall & Linder, a firm specializing in family law, the visual identity was developed to convey trust, calm, and competence. The logotype and color palette aim to support their values of compassion and integrity while offering a modern and approachable presence across both print and digital platforms.

The overall design language avoids cold or corporate expressions. Instead, it creates a sense of reassurance and empathy, making clients feel seen, supported, and respected.

Soft, earthy neutrals were selected to communicate trust, care, and balance. The palette avoids harsh contrasts, instead creating a soothing visual language that aligns with the sensitive nature of family law.

Letter K and L combined form the symbol. 1×1 format for balance.