Erikslund Shoppingcenter — Parken tar form

Assignment: Create a video that conveys the feeling of visiting a future park to be built outside Erikslund Shopping Center.
Challenge: The park had not yet been constructed and would not be completed until six weeks after the film’s deadline. On top of that, the weather was still cold and pre-spring-like, with no greenery in sight.
Solution: We developed a concept where elements of the park were sketched and then brought to life. This was combined with filmed scenes of a family leaving the shopping center to establish the location. We also used stock footage to create a summery atmosphere.

Team
Robin Lave Ohlausson — Creative concept, Video production
Jan Ovland — CD
Kim Norman — Styling
Tomas Nyman — SFX
Family Ulloa — Talents